Promo Pages and Ads
This is for ads and promo pages for Bounce Metronome Pro. It's also for landing pages tailored to visitors interested in particular search terms.
Ad landing pages
When you do an ad you need a landing page to expand on what is said in the ad. This is especially necessary for short two line text ads like the ones for google search results.
This reasures you, if you click on the ad, that you have landed on the right page.
Search term landing pages
Sometimes there is no exact page match for a search term. The search term shows that you are likely to be interested in Bounce Metronome - but there is no page on the site which will thelp you find out quickly if it is exactly what you are looking for.
When that happens - you can always add a new features page for it - but if you do that too much you get a lot of duplicated content which can confuse other users not searching for that particular thing.
Similarly you can add it to a FAQ - but the FAQ may get very long and then it is hard for anyone to find anything in it.
It may be better to make a new page here in the Promo section, just for users searching for that phrase.
What do you get here?
The pages here just say things you can find in other places on this site. But the idea is to tailor the page to you as the visitor. So it puts the emphasis in different places, highlights different things. This gives you a variety of pages, depending on your interests. Based on details of the ad - or else the page gets picked up by your search engine, based on the search term you use to get to the site.
(The way this works is - the search engines are good at picking out relevant pages on the site so if you make a lot of custom landing pages, you can usually expect the search engine to pick out the best one for your visitor depending on the search term).
This helps you find out quickly whether this is what you want - and where to go next on the site.





